Gone are the days of worshipping sloppy socialites. I founded Nourished Life in 2012 (the toxin-free health & beauty) and for me Sans Drinks is the next step in my wellness journey. The global health and wellness industry has blown up to the tune of $4.2 trillion, and plenty of people are choosing acai bowls and collagen coffee over a life filled with late nights and bar fights. Instead of getting wasted, lots of people have chosen to glow up. Guys who would forgo the gym for a huge night on the town are now getting up early to mountain bike on the weekend and opting for non-alcoholic beer for the wellbeing benefits. Girls who used to go out every weekend and get plastered on shots and cocktails are now sipping mocktails at the newest alcohol-free bar. The truth is, alcohol is no longer a prerequisite for being cool. So the popularity of drinking is taking a slow and steady nose-dive.but why?Īccording to research, young people can’t afford the downtime that comes with being hungover, they can’t afford the rising prices of getting drunk (drinks, food, an uber home, etc.), and they can’t afford to risk their reputations because their drunken antics can potentially be uploaded to social media in an instant. Gen Z is drinking over 20% less than Millennials, who in turn drank less than Baby Boomers and Gen Xers. report from Berenberg Research found that drinking has seriously declined in the same age group (teens to early 20s) over generations. The drinking culture is in decline in AustraliaĪ 2018 U.S. That's a lot of off-the-wagon Aussies choosing to ditch the booze. According to research published by DrinkWise in 2017, the number of Australians choosing to go alcohol-free has increased by 11% since 2007. If you’ve been curious about all this chatter around non-alcoholic wine, beer and spirits, there’s no time like right now to start exploring the vast selection of alcohol-free drinks available to Aussies everywhere.
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